Make Your Web Presence a Gold Winner

Sports! A sport can be defined as an activity involving physical exertion and skill in which an individual or team competes against another or others. Sound familiar? This time of year it is hard to miss. We just saw a Seattle Seahawks demolish Peyton Mannings Broncos, the NBA season is well away, March Madness is around the corner and of course this year the Winter Olympic games are well away. But what does that have to do with enhancing your web presence?

When looking at your company online typically you might have a website, maybe a Facebook page, and, if you're a store front, Google probably made a listing on Google Maps (Google+ local page), but why? When the internet started it was the thing to do, right? Definitely! But like all things seem to, the internet has changed. 

Companies today are viewed less so as just a website and more so as a "web presence". A company's web presence team consists of your website, social media, local listings, and blogs just like this. But like a sports team your company's web presence team needs to be managed and updated. How do you think athletes make it to the Olympics? It takes years of practice (daily), coaching, and when new equipment or strategies come out that can help enhance your game, they use it!

Building a gold medal web presence online takes time and energy but it can be achieved. 97% of persons online search for a product or service online, out of which I want to know that yours can be found! Skol Marketing has a series of workshop that can help you learn what equipment is available and help coach you on how to make your web presence a gold winner. Visit the Skol Marketing Event page for more details on the workshops available. 

The Social World

I am an avid user of all things social. I interact and view my social feeds constantly and always seem to be left reaching. I typically start on Facebook.. get bored, move to twitter.. realize I already read most of that news already... move to Instagram, get frustrated of the same pictures I saw last week.. click on Google+ and dream of my past.. and click through all others aimlessly... Why is it that I am so interested in those that I am connected to in the social world? In all honesty, I am fairly uninterested in another lovey dovey couple adding another page to their lives or what that one guy I met at a camp in high school thinks about religious or political issues. Then why stay active on social media? I like to think of these applications as a memory bank. It's hard to believe that I have been on Facebook for 8 years now... EIGHT YEARS. And now that I am out of college a few years I find myself browsing the social world as if I will actually find something. I think I am still searching for the point of the social world or what it can really do for me.. Thanks for listening.. this blog may have accomplished almost as much as browsing my social feeds...

Marty 

feel free to follow me

Movies - the icing on the cake!

What a year for movies. First of all we capped off a few series some for better or worse however you see it. Second we started some new series'/continued a few that you can tell are going to grow into something huge. Finally, we end the amazing year with a splash.

I cannot believe the revived Batman series is over! The Dark Knight Rises was a great finish to the series and I believe has sparked a new genre, GOOD COMIC MOVIES. This was emphasized with the Avengers film. This movie somehow was able to pull together numerous stories/egos into one film and make it a success. I didn't feel that one superhero stepped on another ones toes and it had a natural flow, bravo! (good comic movies to come hooray!).

Another series also ended this year, Twilight. Some might say thank god, others might read the books, and others might cry themselves to sleep realizing Vampires and Wolfmen are not real. I will admit the series was entertaining, but I have yet to see the final episode of the Twilight saga... Speaking of teenage fantasy worlds, The Hunger Games is here! This series just expands the world of teenage boys and girls intrigued by a series of books that they make it into a movie series so the non-reading majority can see it. I will admit this is true for me too (thank you Harry Potter movies). I mean who really wants to read a book when they can sit through a movie in a lot less time! I guess we will just have to be stuck in a world of never-ending teenage box office smash hits.

With that thought in mind, I saw the real life Abraham Lincoln on black friday, or at least I thought it was Lincoln.. Thank you Stephen Spielberg and Daniel Day-Lewis for your amazing work, if only you didn't have to compete with The Twilight Saga: Breaking Dawn - Part 2. I was astonished how real the depiction of Lincoln was, historic indeed. Another historic event was also depicted this year, Ben Affleck's Argo. It is a great holiday season for history buffs, and Argo does a fantastic job. The suspense and "put yourself in their shoes" feel made you feel like you were re-living history (see it if you haven't).

Lastly, I'll finish with Skyfall. In the past 3 weeks I have gone to 3 movies (Argo, Lincoln, and Skyfall) and the new Bond does not fall short of excitement. Quantum of Solace was a step in the wrong direction for the incredible series, but Skyfall brought the series right back up to speed. Skyfall was able to incorporate the hip new Bond that Daniel Craig depicts but a look back at the old. With Bond having its 50th anniversary this year I feel like Skyfall was the icing on the cake this year!

If you haven't seen a movie this holiday season get out there and do so! I hope we can get a few more good ones yet (Killing Them Softly?)